Economic Impact:
Ronaldo's brand estimated at 102 million euros globally, driven by social media.
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Earnings of 83 million euros in 2016, including 35 million euros in sponsorships.
Investments in fashion, a museum, and luxury hotels, notably the CR7 hotel chain
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Influence Beyond Football:
The boon to Portugal's economy, especially after helping win Euro 2016
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Madeira Airport was named after him, showcasing his importance to the country
Ronaldo's long-term focus is on managing his brands and investments
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Global Megaphone:
Ronaldo has a massive social media following, with 605 million followers on Instagram
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Forbes named him the world's top-earning athlete in 2016, 2017 and 2023.
Comparison to global sports icons like Michael Jordan and David Beckham
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Unique Investments:
Ronaldo's stake in luxury hotel group Pestana to build CR7 branded hotels.
Unusual for a small market like Portugal to attract such investment
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Future Beyond Football:
Ronaldo's clear plan to manage and expand his brand's post-football career.
Acknowledged expertise in the tourism and hospitality sectors.
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Overall Impact:
Ronaldo, along with port, stands as one of Portugal's most globally recognized products.
His influence extends far beyond the football field, benefiting Portugal's economy and reputation