Inside Michael Jordan's Business Success: From NBA Legend to Global Entrepreneur

By Abhishek Chandel

sports lover guide

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Charlotte Hornets Ownership:

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Purchased Charlotte Bobcats for around $275 million in 2010. Renamed the team the Charlotte Hornets. Forbes estimated the team's value at $1.5 billion in 2020. Co-owns with investors Gabe Plotkin and Daniel Sundheim.

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Air Jordan Brand:

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Iconic sneaker and apparel brand. First sneakers (Jordan 1s) released in 1985 by Nike. Air Jordan operates independently from Nike. Generated $5.1 billion in sales for Nike in 2022. Jordan receives 5% of sales, earning over $100 million in 2022.

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Real Estate Portfolio:

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Estimated $60 million worth of properties, including Chicago mansion. Trying to sell his Chicago mansion for $14 million. Other homes in North Carolina, Florida, and Utah.

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Michael Jordan Steakhouse:

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Founded in 1997 with locations in NYC, Connecticut, Washington, and Chicago. Offers high-quality steaks, with online ordering and shipping available.

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Hanes Partnership:

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Partnered with Hanes since 1989. Co-brand director role at Hanes. One of the longest and most successful partnerships.

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Miami Marlins Ownership:

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Acquired a small percentage of the Miami Marlins. Part of a group that raised around $1.2 billion. Reports suggest Jordan owns 0.5% stake.

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23XI Racing:

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Owns 23XI Racing, a NASCAR Cup Series team. Co-owns with Denny Hamlin. Bubba Wallace drives the No. 23 stock car.

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DraftKings Partnership:

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Acquired an ownership stake in DraftKings in 2020. Serves as a special advisor. NBA's safeguards prevent conflicts of interest.

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Grove XXIII Golf Course:

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Private golf course in South Florida. Limited to 100 members. Includes a contemporary clubhouse and practice facilities.

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Other Ventures:

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Michael Jordan Nissan Dealership. McDonald's celebrity-inspired meals in the Chicago area. Michael Jordan's successful career on and off the basketball court has led to a diverse portfolio of investments and business ventures, making him a global financial powerhouse with an estimated net worth of around $2 billion

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