Roger Federer's Enduring Sponsorships and Current Brand Partnerships

Image source google Sports lover guide By Abhishek chandel

Rolex - Timekeeping Partner Multi-year endorsement deal. Initial 10-year deal worth $15 million per year, renewed at $9 million per year

[{"selector":"#anim-29a5e6b4-6e68-4570-ad46-978fdf913de9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7768b137-cda5-454e-969d-07179597736a","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-435c688c-a4ca-432f-9270-663455038947","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bc124639-cc50-4ab1-976b-8161ec770a85","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image source google

Mercedes-Benz - Global Ambassador Initially focused on the Chinese market, extended globally. New ten-year contract ending in 2027, paying $5 million per year. Federer receives a new car every six months

[{"selector":"#anim-2d72cbe2-9ff8-4572-8b2e-88cb2951cadc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7a47b751-d43b-40bb-a91f-633310ea66f3","keyframes":{"transform":["translate3d(-223.80952%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-da20b78c-4a45-48a9-910d-fa91a161629c","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-36ac3f84-958e-4087-8625-8cd31d467e3c","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c232b45d-349b-4f0b-8a01-627d82932e32","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image source google

Credit Suisse - Financial Services Partner – 10-year partnership earning $2 million per year. – Credit Suisse contributes $1 million annually to the Roger Federer Foundation

[{"selector":"#anim-c1ce0c7d-dea7-48a7-8afc-02b35c9a59f3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a0dd0a82-f5c2-40bc-9f7f-6bb5ad54d922","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-59871f1f-42c1-4467-8f64-b15dae95e669","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-11baa9fc-14a9-4279-83ef-478dcdb6b602","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3f34b0bd-2920-4bf4-b8b5-62817b79ed09","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image source google

ON Running - Footwear Partner Partnership with Swiss start-up after Nike deal. Federer is an ambassador, investor, and contributing designer. Debuted "Roger Pro" tennis-specific performance shoe.

[{"selector":"#anim-2a5606d1-7a1c-4be0-939e-053cdbb1a30c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-1776d24b-7d0a-41fb-99ec-e9e19e307495","keyframes":{"transform":["translate3d(267.61900%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7448658c-d6f4-4a40-bd1e-59a3f7505261","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e95679fc-7cf7-4539-a5c2-641521c6689d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c1703706-7ca4-4fa4-a37e-43545104c38a","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4c465031-c236-4b0c-9543-67c9a6182c96","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image source google

Jura Elektroapparate - Coffee Partner Jura Elektroapparate Partnered since 2006, earning around $2.3 million. Deal extended for another five years in 2020

[{"selector":"#anim-c49556c1-d2c3-47c4-bcdc-b2a12e640d33 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d6201cda-5412-4849-918f-042c3a6f1270","keyframes":{"transform":["translate3d(268.57139%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-4b60100d-7354-42a9-94e2-2ec2902db632","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-54cb0f4e-7bdf-447b-a76e-2023c70dc0bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cfb2dc5e-4d4f-46bd-9216-34fa7bde8bde","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image source google

Moët & Chandon - Champagne Ambassador Brand ambassador since 2012. Deal extended in 2019, earning $8 million per year

[{"selector":"#anim-2634b9fb-24ee-424b-8262-21d5dcdaab3f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ddaaa11b-c260-4e0e-adc4-8c184a668411","keyframes":{"transform":["translate3d(-223.80952%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39909623-3436-4459-a9de-8eaf94089a4c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd0ba822-8c82-426d-a485-251b9f266d88","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fa719e25-a22b-4ad1-8b01-dcd24d7d2021","keyframes":{"transform":["translate3d(117.04179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d1e3039-c915-4190-8ae8-a24dce476c6e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a9de2ad-9c84-46fd-b602-cc591465868f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image source google

Lindt: Chocolate Partner Global brand ambassador for Swiss chocolate company since 2009. Extended partnership in 2017, earning $4 million per year

[{"selector":"#anim-c98c58df-309a-4127-bba1-0eff7524f3fe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.86718739603876%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-74123c2b-d58b-46e2-8298-68ffcaad2b20","keyframes":{"transform":["translate3d(268.57139%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-d0bd5d7b-f550-400f-9d98-d62fdccc66f4","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-f8a3ce81-377a-4b16-ac52-3a2c7f4b4606","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e19bc81d-760a-4054-9389-b2f13d0aee47","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image source google

Wilson: Tennis Equipment Partner Wilson Lifetime deal with Wilson for tennis racquets. Earns $2.8 million annually

[{"selector":"#anim-ed43eb53-6973-48e7-9999-8c8924feb48f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.514648210040342%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-2f0785b6-f89f-45d4-bd17-180919bedafe","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-af1f581f-769a-41eb-82fd-d72d0ab5efde","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ab28edda-4914-4ff1-ab39-2ea9cdec4788","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9b4e6e3f-5633-4697-806e-c3dfad37c356","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image source google

Uniqlo: Apparel Partner Ten-year deal announced in 2018. Reportedly pays Federer $30 million per year

[{"selector":"#anim-708e2ba4-b3a4-45ea-a998-e9a06b00b4fe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-75dc50f3-73a2-4787-a5ed-77644e3203e9","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b8a72d01-1f3d-4bfb-bd04-cf8ec204d94a","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5fc09a39-b721-4c7c-b037-4385b1c09a49","keyframes":{"transform":["translate3d(-115.43409%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-7f676770-aa4a-4b51-9a57-83e852313121","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Image source google

NetJets - Private Jet Partner NetJets Brand ambassador since 2004. Receives $6 million annually and has a part-ownership of a private jet

[{"selector":"#anim-6b35cc5f-3c19-43fb-a451-96c0c84f0c8b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c967357c-4bc0-45d2-abd3-af232fd7f9ec","keyframes":{"transform":["translate3d(268.57139%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-db2941f9-1eac-4f24-9a23-60de5bdd7b53","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-2e74c26c-a1a6-4c6a-b81c-a0eb399c0fff","keyframes":{"transform":["translate3d(117.04179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95a34e40-37c1-47be-8a9c-2cddc2ef7267","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-584cf6aa-5f1f-4b8f-ada2-7107cf6b7bc6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image source google

Sunrise - Telecommunications Partner Brand ambassador for Swiss telecommunications operator since 2014. Earns $7 million annually, extended for $4 million in 2019.

[{"selector":"#anim-f302f991-0338-4502-884a-6b06bbb699e4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7d64fdae-ed89-4df3-a34c-55841bfc084e","keyframes":{"transform":["translate3d(-223.80952%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dbb57c0b-d913-44d0-b083-0043d6eebd6e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa23f6ba-914b-4152-b55c-8d71d4631fc5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-677ab7ed-3ee1-40f5-a275-dce4f7e43e24","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e91850a8-1a13-43d2-9956-12c1793387c6","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image source google Sunrise - Telecommunications Partner

Rimowa - Luggage Partner Partnered with German luggage manufacturer in 2018. Featured in the company's global campaign

[{"selector":"#anim-c28906b8-c197-4c96-ba57-caec5edbb19c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(17.19146014440378%, 24.96392502230903%) scale(1.4992785004461806)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fb29d529-570b-4318-b686-4f97d92ce86c","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fed4d033-84ee-4db5-be57-9fd7f9536246","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e12149a8-3dcd-4539-baf6-1ef189604f82","keyframes":{"transform":["translate3d(117.04179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d89433b-1885-4fb0-95da-957b6f143c6f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4cf5379-d4ff-425e-a8a7-d338061f5dd0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image source google

Switzerland Tourism - Became brand ambassador in April 2021 to boost tourism. Campaigns focused on Europe, USA, and Asia

[{"selector":"#anim-2fb61f6d-0c5a-45c8-83bc-c4b4e30b65f5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-afc33353-21fd-49ed-bea2-f414fb8d0e62","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-41118745-a634-42af-b35d-05d4d6874574","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-06173aa7-485a-4e0a-b78c-1ac5fb06519c","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image source google